ATLANTA (BRAIN) — Wilier Triestina USA has hired Terry Duran as national sales manager, effective immediately.
Duran comes to Wilier with nearly two decades of bicycle industry sales and management experience, including time with Cannondale, Pearl Izumi, Scott Sports and, most recently, Pure Fix Cycles.
"Wilier's distribution has been built on the basis of mutual respect and loyalty between its retailers and the company," said Angelo Cilli, president of Wilier Triestina USA. "Terry has been brought in to continue this tradition while increasing the company's focus on customer support. To this end, he has already entered into an agreement with Creagh Keller Sales to represent Wilier in the Southeast and portions of the mid-Atlantic. We have known Terry personally and professionally for some time, and we are glad to now be able to call him a member of our team."
Duran said, "I am honored to have this opportunity to work with a company that has such history and heritage. And I am excited to work with them because of their commitment to innovation, and business growth through commitment to their retail partners."
