HAVERHILL, MA (BRAIN) — Industry veteran Douglas Ritter has joined Mavic, Inc., representing the brand as sales rep in Nevada and Arizon effective November 1.
“Doug has bike racing in his veins, which is exactly what this company was founded on,” said Mavic's acting general manager, Larry Burke. “He’s goal-oriented and hard working, and he brings a great track record to our sales force. We’re excited to see him in action,” added Burke.
Ritter has been in the cycling industry since 1976. He was a competitive road and track cyclist until 1989, and qualified for the Olympic trials on the track in 1988. From 1990 to 1993, Ritter was a team mechanic in Europe, working for the Motorola cycling team. He started the DDR sales agency in 1994; he is based in Desert Hills, Arizona.