POC hires Nat Ross for bike sales and marketing • Vancouver show attracts 19,000-plus visitors • Evelo announces 4,000-mile electric bike tour • USA Pro Cycling Challenge announces poster contest winner
ASPEN, CO (BRAIN) Wednesday April 18 2012 12:19 PM MT—POC Sports has hired former top racer and retailer Nat Ross to manage the company's sales and marketing in the bike market.
Ross, a member of the Mountain Bike Hall of Fame, will work out of the Swedish company's Rocky Mountain office in Aspen.
"I have no doubt Nat is the right person to lead our POC USA bike division to the next level,” said Ben Wallace, POC USA's vice president of sales. "He’s a major talent with a great reputation within the bike industry as an innovator and leader. This hiring, coupled with an exciting development pipeline of new products, is a major step toward capitalizing on POC's huge potential in this category."
Vancouver show attracts 19,000-plus visitors
VANCOUVER, BC (BRAIN) Wednesday April 18 2012 11:43 AM MT—Organizers say more than 19,400 visitors attended the Vancouver Bike Show and Outdoor Adventure Show in early March.
Exhibitors represented most disciplines of cycling including road, mountain bike, touring, commuting, BMX, novelty and electric bikes.
The show's Retailers Red Carpet program provided local bike retailers an opportunity to receive added pre‐show and on‐site marketing.
“Displaying our store’s products at the Vancouver Bike Show was a great way to connect with a larger, dedicated cycling audience, all in just two days. We sold over 40 bikes during the show, representing a doubled sales volume from the previous year of cycling related products,” said Brad Lancop, manager of Skiis & Biikes/Snowcovers in Vancouver.
The 3rd Annual Vancouver Bike Show will be held March 2-3, 2013.
Evelo announces 4,000-mile electric bike tour
NEW YORK, NY (BRAIN) Wednesday April 18 2012 11:59 AM MT—Electric bike maker Evelo is promoting its new product line with a 4,000-mile cross-country tour. The company says the trip will use only $20 in electricity for the bikes.
The tour departed from New York City on April 7 and is set to finish in San Francisco two months later, with stops at more than 15 cities to host presentations and talks.
Team members Boris Mordkovich and Anna Mostovetsky are long-time cyclists and proponents of environmentally friendly, efficient, green transportation. They will travel the entire journey on two electric, pulling Burley trailers for gear and supplies.
“Over the last decade, electric bike use has grown by leaps and bounds, becoming an integral way of transportation in much of Europe and Asia,” said Mordkovich, a co-founder of Evelo.
More information at www.EVELO.com.
USA Pro Cycling Challenge announces poster contest winner
DENVER, CO (BRAIN) Wednesday April 18 2012 12:08 PM MT—Organizers of Colorado's USA Pro Cycling Challenge have announced the winner of its official commemorative poster contest.
Montrose, Colorado, resident and long-time cycling enthusiast Leanna Johnson created the winning design. Montrose will serve as the start of the race's stage 2, on August 21.
Poster designs were submitted from 23 states; more than 4,000 fans voted for their favorite design.
The poster will be produced and sold to race fans both online and onsite during the race August 20-26. A portion of the proceeds from each poster sold will be donated to America’s Road Home.
