Turner and Vogel's next project: The Steelie • CGI promotes Hoy, hires Metzler • 2XU buys Sports Multiplied
BOULDER, CO (BRAIN) Wednesday March 28 2012 10:09 AM MT—RockShox co-founder Paul Turner is a partner in a new company with his Maverick co-founder, Frank Vogel. But don't look for their product in bike shops. Their new company is making the Steelie, a magnetized ball-and-socket display mount for iPhones, iPads and similar devices.
Steelie is trying to raise $20,000 through the crowd-funding site Kickstarter.com to update its machinery and take the company to the next level. The product is currently available through the Steelie website and at a limited number of Boulder retailers, including McGuckin's Hardware.
Maverick shut down late last year.
CGI promotes Hoy and hires Metzler
SAN DIEGO, CA (BRAIN) Wednesday March 28 2012 10:27 AM MT—Competitor Group Inc. has promoted online content director Kurt Hoy to Group Content Director, making him responsible for content in Velo, Inside Triathlon, Triathlete and Competitor magazines and websites. In addition, CGI has hired longtime journalist Brian Metzler as editor-in-chief of Competitor Magazine and Competitor.com.
The editors-in-chief of each of the titles will report to Hoy. CGI's endurance sports media have combined monthly print circulation of over 600,000 and more than 3.5 million monthly unique website visitors. Besides the triathlon titles and Velo magazine, CGI operates VeloNews.com and the mountain bike site Singletrack.com.
2XU buys U.S distributor Sports Multiplied
MELBOURNE, Australia (BRAIN) Wednesday March 28 2012 10:33 AM MT—The Australian performance sports apparel brand 2XU, has bought its U.S.-based distributor, Sports Multiplied LLC. 2XU has worked with Sports Multiplied for six years. Going forward 2XU will operate in the U.S. as 2XU North America LLC. Under the deal, all former SM partners will retain senior management roles in 2XU North America LLC, together with their full staff.
The move comes months after Lazard Private Equity’s Lazard Australia Corporate Opportunity Fund 2 acquired a significant minority interest in the brand.
The brand is best known for its compression clothing and also makes clothing for triathlon, cycling, running, swimming and women's fitness.
