The Jersey Project enters second printing • Rolf Prima sponsors NOW Pro Women’s team • Forme Coaching to sell Pactimo in the U.K. and Ireland
OLD LYME, CT (BRAIN)—Bill Humphreys' book, The Jersey Project, will have a second printing available next month.
The book has been reviewed by several major consumer publication, including Bicycling, who said, ""This is a quirky, amazing book that exudes the kind of fetishistic love of the sport that turns some of us into lifelong cyclists. I keep picking it up, riffling through it, Googling the names, laughing, rethinking history, finding new favorites."
The photo-intensive book is available to retailers for $18 plus shipping for a minimum order of eight books. Suggested retail is $29.95.
Humphreys is scheduling book signings and group rides now.
More information: Bill@BikeGuy.Biz.
Rolf Prima sponsors NOW Pro Women’s team
EUGENE, OR (BRAIN)—Professional team NOW Pro Women’s Cycling has teamed with U.S. wheel manufacturer Rolf Prima as its exclusive wheel sponsor for the 2012 race season.
The NOW Pro Women’s team was founded in 2011 by Phil Keoghan, host of the seven-time Emmy Award-winning CBS reality series “The Amazing Race” and founder of No Opportunity Wasted (NOW). With a mission to raise awareness and deepen understanding about multiple sclerosis, the team will compete nationally at the pro level and take part in select National MS Society charitable bike rides nationwide. At these rides they will team up with honorary team members on tandems who are living with MS.
“Early in the conversations with the Now Pro Women’s team, we knew it would be a great partnership,” said Rolf Prima owner Brian Roddy. “There are a lot of teams out there and it is important to us that it is about more than only bike racing. This team not only embraces the sport they are in, but utilizes it as a way to spread awareness.”
Forme Coaching to sell Pactimo in the U.K. and Ireland
BELFAST, Ireland (BRAIN) —Forme Coaching will market and sell Pactimo clothing in the U.K. and Ireland, the companies announced this week.
Belfast-based Forme Coaching was started by former pro road racers Stephen Gallagher and Dan Fleeman.
“We couldn’t be more excited about the partnership between Pactimo and Forme Coaching,” said Frank Kim, Pactimo's CEO. “Forme Coaching's outstanding coaching and cycling professionals interact directly with cycling enthusiasts throughout the UK and Ireland. They are well positioned to deepen the relationship between Pactimo and the region’s cycling community.”
