Monaco – Stajvelo, the Monegasque brand known for its trendy high-end custom bicycles, is excited to announce its official expansion into the United States, set to begin in March 2025. Located in the Principality of Monaco, a region famous for the iconic Grand Prix Formula 1 race, home to F1 Champion Charles Leclerc and other drivers, last year’s Tour de France Time Trial stage 21, and climbs like the Col de La Madone. With Monaco serving as a hub for many professional cyclists like Tadej Pogacar, Stajvelo draws inspiration from the region’s rich cycling heritage to create bikes that push the boundaries of performance and design. Following its remarkable success in France and growing recognition in the European market, Stajvelo is now set to introduce its top-tier bicycles to the United States.
As part of this exciting launch, Stajvelo will unveil two new models: the Beau Rivage, a road bike designed in Monaco with custom size options, and the Rocchetta, an all-new all-road model, perfect for those who enjoy the versatility of both road and gravel rides. This expansion is driven by the increasing demand for high-performance, lightweight, bespoke bikes in the United States. Stajvelo’s l’Atelier Service offers the highest level of service to discerning customers.
In support of this expansion, Stajvelo has formed a partnership with Brett Lindstrom of Mechanism Cycling, located in California. With over 35 years of experience in the bicycle industry. His engaged connections and broad experience working with foreign bicycle manufacturers make him the ideal partner to drive the brand’s success in the American market. Mechanism cycling’s B2B and B2C solutions will offer the same l’Atelier Service offered by Stajvelo in the EU.
Brett’s company, Mechanism Cycling, operates several successful cycling-related businesses, including the Velofix San Diego Franchise, Mechanism Cycling Travel, and Mechanism Cycling Sales and Marketing. Over the past three years, Mechanism Cycling Travel, a luxury European cycling tour business, has grown exponentially, providing exceptional cycling experiences for American cyclists in Europe. By partnering with Stajvelo, the travel business stands to gain even more visibility, as Stajvelo’s high-performance bicycles will now be available to tour participants, enhancing their cycling experience and increasing the appeal of Mechanism Cycling's tours.
“The expansion into the United States is a pivotal moment for Stajvelo. Our products, known for their unmatched quality and exclusive design, are perfectly suited to meet the needs of American cyclists looking for the finest in performance. With Brett Lindstrom’s expertise and established industry relationships, we are confident in our ability to grow the Stajvelo brand in this key market,” says Thierry Manni, founder of Stajvelo.
Brett Lindstrom, who has long admired Stajvelo’s commitment to excellence, shares his excitement about the brand’s U.S. debut: “Meeting Thierry this past Summer in Monaco and seeing first hand the caliber of their operation, it resonated immediately that Stajvelo would be warmly received in North America. Their passion for design and performance aligns with what American cyclists are looking for—products that stand out for both their craftsmanship and innovation. Being part of this journey is not only an exciting opportunity but a key factor in the continued development of Stajvelo as a recognized leader in high-end cycling.”
Thierry Manni, the visionary founder of Stajvelo, comes from a distinguished family lineage that includes past, present, and future Formula 1 champions, adding a layer of racing heritage and excellence to the brand. This connection to Formula 1 culture further enriches Stajvelo’s pursuit of high-performance and precision, which is reflected in every aspect of the brand’s bicycles.
This expansion is made possible by the ongoing support of Stajvelo’s dedicated community and partners, who have contributed to the brand’s growth and success. With this new chapter, Stajvelo is eager to introduce its exceptional bikes to a new, passionate audience in the U.S.
For more information, please visit mechanismcycling.com or contact T.Manni@stajvelo.com.
About Stajvelo
Stajvelo is a Monegasque brand specializing in high-performance bicycles designed with precision and passion. Combining Italian craftsmanship with cutting-edge technology, Stajvelo offers a unique cycling experience for enthusiasts who seek both style and performance. Located in the Principality of Monaco, Stajvelo draws inspiration from the region’s rich cycling heritage, where world-class cyclists live and train.
About Thierry Manni
Thierry Manni is the visionary founder of Stajvelo, with a deep passion for both cycling and design. Hailing from Monaco, Thierry’s expertise and dedication to creating bicycles of unparalleled quality have been key to the brand’s growth and success in Europe, and now, as they expand into the U.S., his commitment to excellence continues to define Stajvelo’s path forward. Thierry Manni successfully ran an injection mold automotive parts company for years before launching Stajvelo.
About Mechanism Cycling
Mechanism Cycling is a multi-faceted company led by Brett Lindstrom that encompasses various businesses, including the Velofix San Diego Franchise, Mechanism Cycling Travel, and Mechanism Cycling Sales and Marketing. Mechanism Cycling Travel, a luxury European-based travel business, has seen exceptional growth over the past three years and continues to provide American cyclists with unparalleled cycling experiences. Mechanism Cycling’s partnerships, including with Stajvelo, allow the company to offer exclusive opportunities to cyclists seeking the finest bikes and experiences.
