Tim Johnson ride to raise $100K for advocacy • First Bike Expo New York shaping up • Cobalt Commerce offers discount to TBC members • Specialized dealers launch women’s ride day
Tim Johnson ride to raise $100K for advocacy
BOULDER, CO—More than 25 riders will pedal from Boston to Washington, D.C. as part of Tim Johnson’s Ride on Washington to raise funds for the Bikes Belong Foundation. The group will start the 500-mile, five-day journey March 16.
Cyclocross racer Tim Johnson created the Ride on Washington after attending the National Bike Summit in 2010. He organized the first ride in just six weeks in 2011. Six other riders joined him, raising $25,000. This year he’s inviting the general public to support the ride by making pledges at www.rideonwashington.org.
The ride is sponsored by SRAM and Volkswagen. Johnson hopes to raise $100,000 and build awareness for the health and environmental benefits of cycling. It starts at Boston’s City Hall Plaza, continuing to Hartford, New York City, Philadelphia and Baltimore before ending at the National Bike Summit in Washington D.C., on March 20.
The riders include professional cyclists, triathletes and executives from the cycling, music and financial industries. Youth groups in each city will also join the festivities, including children from the School of Harlem that will ride through Central Park.
Other sponsors include Bicycling magazine, Breezer, Cannondale, CatEye, Firefly Bicycles, Mad Alchemy, Skratch Labs and Red Bull.
First Bike Expo New York shaping up
NEW YORK, NY (BRAIN)—Raleigh America is the latest company to commit to exhibit at the Bike Expo New York, which takes place just before the 35th annual TD Five Boro Bike Tour May 3-5.
In addition to Raleigh America, other companies attending include Thule, Timbuk2, Primal Wear, Osprey, Viva Bicycles, Terry Bicycles and Nutcase, among others.
Bike Expo New York will also host a number of local organizations, including Recycle-a-Bicycle, Empire Tri Club, Chelsea Piers and 718 Cyclery. The expo, which will take place at Basketball City on Pier 36, is free and open to the public.
“Raleigh America is very excited about participating in Bike Expo New York,” said George Simone, director of sales of the eastern region for Raleigh America. “It gives us an opportunity to showcase our products and the history of Raleigh to not only the people of New York City but to the large group of riders who come from all over the globe to participate in the TD Five Boro Bike Tour.”
Bike Expo New York will be packed with programming throughout the three days. Eastern Mountain Sports will conduct workshops on bike touring. Bike New York will teach Learn to Ride classes for both youth and adults. The NYC Department of Transportation, co-producer of the TD Five Boro Bike Tour, will support the expo by promoting bicycle initiatives and providing safety demonstrations.
The expo will host rider packet pick-up for the 32,000 bicyclists participating in Bike New York’s annual TD Five Boro Bike Tour on May 6. Revenue generated from the expo will help fund Bike New York’s growing bicycle education programming.
Cobalt Commerce offers discount to TBC members
DENVER, CO (BRAIN)—Cobalt Commerce has teamed up with The Bike Cooperative to offer discounted website package pricing for all TBC members. The Cobalt Commerce catalog is powered by nine live inventory feeds representing 25 warehouse locations across the country.
TBC members can sign up for any of the four website packages Cobalt Commerce offers, ranging from a website to represent the products the shop carries all the way to a complete e-commerce solution utilizing live stock from any combination of the 25 warehouses.
More info at www.cobaltcommerce.com.
Specialized dealers launch women’s ride day
MORGAN HILL, CA (BRAIN)—Specialized dealers across the nation will be hosting a Women’s Ride Day March 18.
“Women’s Ride Day is designed to help get women out riding together—no matter what their experience level—at a supportive, non-competitive event,” said Rachael Lambert , Specialized women’s product and marketing manager. “It will help them make connections with other women, learn more about riding and, most importantly, feel happy and more confident on their bikes.”
Dealers hosting an event will receive materials from Specialized to help organize and publicize their ride.
More information about Women’s Ride Day at www.specialized.com/womensrideday.
