BOULDER, CO (BRAIN)—Leisure Trends Group (LTG) has hired Scott Buelter as vice president of its Customer Relationship Marketing (CRM) Division.
"We are very excited that Scott chose to join our CRM team," said Joy Spring, vice chairman of LTG. "We have a strong platform and Scott is a dynamic, knowledgeable expert that will help us reach the significant growth goals we have for this division."
"Leisure Trends is in an excellent position to become a leader within the CRM space and help world-class companies successfully manage and market to their customers," said Buelter. "Through its work in CRM, retail tracking and market research, Leisure Trends has helped pioneer a new breed of data-driven marketing services to provide a full 360 degree view of consumers of outdoor sports, recreation, and leisure products. The combination of customer marketing and digital channel marketing will give Leisure Trends' clients the tools to develop lasting and meaningful relationships with its consumers."
Most recently, Buelter was the senior director of the interactive marketing capability at Merkle, a leading customer relationship marketing firm where he developed and led customer marketing strategy, initiatives and functions for over 15 years. At Merkle, Buelter provided his CRM expertise assisting companies such as Nike, Disney, Royal Caribbean, Tommy Hilfiger, DIRECTV, Loews Hotels, TGI Friday, as well as other Fortune 500 companies.
