SYDNEY, Australia (BRAIN)—Australian-based Bont Cycling has established a United States subsidiary in Carlsbad, California, to directly service its growing U.S. market base.
Bont Cycling USA is the first direct division of Bont Cycling, which currently distributes its shoes in 37 countries, according to a press release. The establishment of Bont Cycling USA will see the company directly manage all sales and marketing to support the Bont brand and consumer awareness throughout the U.S. Retailers will now have access to the latest Bont cycling products as seen on pro peloton riders and have the ability to offer the entire
product line to U.S. consumers.
“The U.S. market has always been an important part of our global plan and I am looking at this new division of Bont Cycling as a large step forward for our company. The ability of Bont to now be able to offer the latest models without delays along with our revised pricing model will benefit both retailers and consumers alike,” said Steven Nemeth, CEO of Bont Cycling.
Nestor Rodriguez has been appointed the national sales manager of the new division and will lead an experienced group of agents across the U.S. “One of the biggest challenges has been supplying the demand from the ever growing customer base,” Rodriguez said. “Now that we are bringing the entire cycling line to market and giving the dealers access to it, it’s a win for both the retailer and the end user."
