Specialized will be donating one Hotrock bike to CYCLE Kids, a non-profit organization battling obesity and inactivity among youth, for every 1000 “Likes” that the company’s official Facebook page (click on link) receives before November 1.
As of Oct 25, the initiative has received 37,850, which means 37 bikes.
By simply taking a couple of extra seconds of online time, the lives of thousands of children across the U.S. can be changed through access to bikes in their schools. All it takes is 10 bikes to set a school up, allowing upwards of 150 kids to ride, so that’s a whole lot of lives affected by a few mouse clicks.
