"Primal Wear has a fun alternative brand image that fits with the Sea Otter Classic. They have the design sense we need to brand our event with some great looking clothing and quality products festival participants will like using."
—Frank Yohannan, Sea Otter Classic president and CEO, discussing Primal Wear's five-year sponsorship agreement with organizers of the Sea Otter Classic to be the event's official cycling and staff apparel provider.
