MADONE, Italy (BRAIN)—Vittoria S.p.A. continues to shape its international expansion as it has appointed Ralph Prins to area sales manager of Benelux.
Ralph Prins was formerly employed in Batavus working for one of Netherland‘s most important bike manufactures as export manager. Previously he was working with Juncker Bike Parts as their sales manager.
Prins' main goal will be to assure that the company’s brands (Vittoria and Geax) rise to the top position in the local market together with Vittoria’s long time distributor Codagex. In his efforts, Prins will be supported by a passionate team of colleagues from sales to marketing.
René Timmermans, Vittoria commercial director said, “With Ralph’s in-depth knowledge and network within the bike industry, he is one of the most respected local leaders who will develop our potential tremendously. I’m delighted to officially announce Ralph’s appointment from the 1st of April and to welcome him on board.”
