ATLANTA, GA (BRAIN)—For the second year in a row, the Tour de Georgia has been cancelled, due to lack of sponsorship dollars.
“This was not an easy decision, but one that was best in the current economic climate," said Tom Saddlemire, board member of the Tour de Georgia Foundation, Inc. "The Board of Directors and our advisors did all we could to tailor a race to fit within the economic realities of today and we are understandably disappointed in this announcement, but we are committed to bringing back the Tour as soon as possible."
Over a six year time span from 2003-2008, the Tour de Georgia attracted 3.2 million spectators, many of whom traveled to Georgia from out of state, and generated a direct economic impact totaling over $186 million. The 2008 Tour de Georgia yielded more than $38.6 million in direct economic impact for the state.