“Europeans get it. After a good bike ride or a run, people have a beer somewhere.”
—Jimmy Carbone, owner of Jimmy's 43, in the East Village in New York City, and one of the masterminds behind the Good Beer Seal and the Bike to the Bars ideas. This month, Mayor Michael R. Bloomberg officially proclaimed July to be Good Beer Month in New York City. Approved good beer bars will get a Good Beer Seal. As a part of the month of good beer cheer, bar owners are encouraging patrons to Bike to the Bars, where they can enjoy artisanal beers, in moderation, of course. Click on link for full New York Times story.