TEMPE, AZ (BRAIN)—BH Bikes has teamed up with cycling legend Frankie Andreu to bring cyling fans a unique perspective on the Tour de France. “The Frankie Files,” Andreu’s blog in conjunction with BH Bikes, launched on July 4.
Andreu will blog about the AG2R-LaMondiale team, its new BH bikes (more details coming very soon) and the behind the scenes action at the Tour. With his nine years as a professional cyclist, Andreu knows every in and out of the cycling world. His insights are thoughtful and entertaining.
“This is a great opportunity for us,” said Adam Vincent, BH sales and marketing specialist. “Frankie has great perspectives on the peloton and he knows all the technical details of the bikes. He’s credible, knowledgeable and entertaining. It’s a great way to launch the new bikes, but I’m really looking forward to his fresh take on the Tour.”
Andreu will interview AG2R team members about their racing, and especially about their new BH bikes. Andreu’s Tour insights will give the broader cycling audience a reason to come to the blog as well. He will update approximately 10 times during the Tour, or every other day. Viewers can link to the blog through the BH Bikes Web site, www.bhbikes.net (click on link).
