FRIEDRICHSHAFEN, Germany (BRAIN)—An exclusive partnership agreement between VDZ, Germany’s retailer association for two-wheeled vehicles, and the Eurobike International Bicycle Trade Show has been signed.
“We want to cooperate with each other and support each other going forward,” said VDZ director Markus Lehrmann, speaking on behalf of Messe Friedrichshafen chief executive officer Klaus Wellmann and Eurobike project director Stefan Reisinger, following the contract signing.
As the technical and political representative of Germany’s two-wheeled retail trade, the VDZ has now joined its members by opening a central information booth at Eurobike 2009. In recent years, many of the association’s members have attended the bicycle trade show in Friedrichshafen.
