BEAVERTON, OR (BRAIN)—Yakima has partnered with Hans Johnsen Company, a bike part distributor in Dallas, Texas.
This is the second partnership with a U.S. distributor designed to nurture the independent retailer channel, the first being with Quality Bicycle Products of Minnesota announced in January. This partnership enables Yakima’s specialty retail accounts in Arkansas, Kansas, Louisiana, Missouri, New Mexico, Oklahoma and Texas to have immediate access to Yakima products in order to serve its customers efficiently. Hans Johnsen will carry a large assortment of Yakima products available beginning September 15, 2008.
“Hans Johnsen is an established bike component distributor that will foster and grow our independent retailer business region,” said Ross Gilsrud, central region sales director for Yakima. “This relationship not only enables our dealers to better manage their inventory, but also establishes a new level of customer service.”
“Yakima is a leader in the vehicle rack category,” said Steve Mattill, vice president of sales for Hans Johnsen. “This partnership rounds out our role as a full service bicycle parts distributor for the network of independent bike shops that we service as we continue to expand our product offerings to assist in their growth and profitability. In addition, this relationship provides Yakima’s retailers the ability to quickly order limited SKUs, while maintaining a strong brand presence in their stores.”
