STEAMBOAT SPRINGS, CO (BRAIN)—Moots Cycles has named Rob Mitchell president. Mitchell takes over for Chris Miller, who remains as owner and chairman of the board.
“We are very pleased to have an industry leader like Rob on board as president,” Miller said. “His success and ingenuity growing the SmartWool and Nike brands is most impressive. Rob’s proven leadership will be instrumental as we achieve our long-range business goals. He’s an incredible resource for our small company.”
Mitchell brings more than 18 years of executive experience with global brands to Moots. Mitchell served as Smartwool’s vice president of product and marketing from 2003 to 2006 during which time he played a lead role in driving brand expansion and overall global growth.
For more on this story, be sure to read the July 1 issue of Bicycle Retailer and Industry News.
—Jason Norman
