LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Solutions, an event management, sales/marketing consulting company for the recreation and sporting goods industry, has been hired by Safe Bicycling Innovations, creators of a new yet-to-be launched bicycle lighting system.
Lifeboat Solutions has been retained to coordinate the logistics and services of the industrial designers, fabricators and electrical engineers needed to bring the system through the drawing, model, prototype phases, as well as managing the marketing and distribution of the completed product.
"Since working with Lifeboat Solutions, our bike lighting system has gone from a sketch on a cocktail napkin to detailed model and now a working prototype." said a company spokesperson for Safe Bicycling Innovations. "Our relationship with Lance and his team provides us with industry contacts and strong business and marketing strategies, allowing us to focus on what we do best; developing ground-breaking lighting systems for cyclists."
Now, as part of its Trade Show Management Program, Lifeboat Solutions will also manage Safe Bicycling Innovation's exhibiting and marketing efforts leading up to Interbike 2008, along with guiding the company through manufacturing and distribution decisions subsequent to the expo.
"Lifeboat Solutions will work with Safe Bicycling Solutions throughout the entire product cycle," said Lance Camisasca, "Their lighting system and complete marketing and sales solution, coupled with our industry contacts and experience, makes for a great match. We look forward to seeing this product through to its Interbike launch and distribution."
