News

Posted July 15, 2022

WASHINGTON (BRAIN) — Sakar International has recalled Tony Hawk Silver Metallic Multi-Purpose Helmets because they can fail to protect in the event of a crash, posing a risk of head injury.

Posted July 14, 2022
Jeff Pierce takes the reins as Chris Carmichael becomes CTS chairman.
Jeff Pierce.

COLORADO SPRINGS, Colo. (BRAIN) — Jeff Pierce will succeed Chris Carmichael as Carmichael Training Systems CEO. Carmichael, who founded the company in 2000, will remain as chairman and chief endurance officer.

Posted July 14, 2022
Hearing from The Bigs on several topics.

Since our first Big BRAIN 10 survey last March, two bicycle brands (Pon and Specialized) have entered the list to replace three IBDs purchased by suppliers (Mike’s Bikes by Pon, Mike Olson’s San Diego and Portland stores by Trek, and David’s World Cycle by Trek).

Posted July 13, 2022
David and John Siegrist.

DURANGO, Colo. (BRAIN) — John Siegrist, one of the best-known custom frame builders of the 1990s mountain bike boom and beyond, has joined his son, David, to launch a new frame building business called Sanitas. Sanitas is building custom frames in steel and titanium for consumers and on an OE basis for several boutique brands.

Posted July 13, 2022

GOLDEN, Colo. (BRAIN) — Alchemy Bikes opened its new U.S. headquarters here and will offer a free overnight stay with the purchase of a bike. Celebrating the move from Denver, Alchemy teamed with Origin Hotel Red Rocks and other local businesses to create the buyer experience called DARE: Golden Package.

Posted July 13, 2022

STOCKHOLM (BRAIN) — Oakley's upcoming 2023 spring helmet launch will include smart technology, allowing users to store personal safety information.

Posted July 13, 2022

FRANKFURT (BRAIN) — Brooklyn Bicycle Co. announced at Eurobike Wednesday that Ikandomore ApS, a Danish distribution company, will distribute Brooklyn bikes and accessories to independent bike shops across Europe. At Eurobike, Ikandomore is offering Brooklyn bikes for pre-order for spring 2023 shipment.

Posted July 13, 2022
A Powershift hub with Mavic Cosmic SL 45 rim.

FRANKFURT (BRAIN) — Classified, the Belgian brand that makes the Powershift two-speed hubs, is now working with seven well-known upscale wheel brands to offer complete wheel options. The company also is starting to sell its hubs separately.

Posted July 12, 2022

FRANKFURT (BRAIN) — Prior to the Eurobike trade show both Shimano and Bosch announced new anti-lock brake systems for e-bikes.

Posted July 12, 2022

STOCKHOLM (BRAIN) — Cycling and snowsports helmet brand POC said it has teamed with automotive safety systems company Autoliv Inc. to study and develop airbag technology for bike helmets.

Posted July 12, 2022
Linda Coburn.

BOULDER, Colo. (BRAIN) — For our July magazine edition, we asked our State of Retail panel members: What are the most — and least — effective things you’ve done to engage with customers and keep them riding?

Posted July 12, 2022

NEW YORK (BRAIN) — Peloton Interactive said Tuesday that it will cease all owned manufacturing operations and expand its relationship with Taiwan's Rexon Industrial Corp.

Posted July 11, 2022

COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes acquired Terrene Tires from Krueger Outdoor Inc.

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