GOLDEN, Colo. (BRAIN) — Alchemy Bikes opened its new U.S. headquarters here and will offer a free overnight stay with the purchase of a bike. Celebrating the move from Denver, Alchemy teamed with Origin Hotel Red Rocks and other local businesses to create the buyer experience called DARE: Golden Package.
The purchase of an Alchemy bike includes a tour of the new Ride Experience Center, bike fit, and bike shipment if the customer doesn't opt to take it with them. DARE stands for Discover Alchemy's Ride Experience. The promotion will launch in mid-July.
In addition, buyers will receive a one-night's stay at the Origin Hotel Red Rocks, complimentary breakfast at Launch Coffee Company, and a $20 gift card at Over Yonder Brewing Company. New bike orders must be paid in full upon online, over-the-phone, or in-store purchase to begin the process to register for the Golden Package.
Customers who order any bike at MSRP and opt in for the package will be contacted by Alchemy to arrange hotel reservations that coincide with the predetermined bike pickup date. Those who purchase in-stock bikes can schedule immediate pickup, based on hotel availability. If the bike is not taken home by the customer, the chosen shipping process will begin after the visit. One of those options is Kitzuma Cycling Logistics, which will deliver the bike fully built and dialed.
"This is truly a dream location for us," said founder Ryan Cannizzaro. "We've been working for years on building our new workshop, and we've been able to dial it to suit our needs perfectly. That, along with the great surrounding riding and friendly neighborhood, makes this an absolutely perfect place to visit and ride bikes."
Alchemy's 8,000 square-foot facility is located in south Golden, adjacent to the Original Hotel Red Rocks and near the starting points for road, gravel, and trail riding. The new headquarters houses all U.S. production facilities, a showroom, and offices. It also has a sitting area and bar with locally crafted beer on tap and an espresso machine. Golden's historic downtown business district is located four miles to the north, and Red Rocks Park and Amphitheatre is four miles to the south.
