FRANKFURT (BRAIN) — Brooklyn Bicycle Co. announced at Eurobike Wednesday that Ikandomore ApS, a Danish distribution company, will distribute Brooklyn bikes and accessories to independent bike shops across Europe. At Eurobike, Ikandomore is offering Brooklyn bikes for pre-order for spring 2023 shipment.
"We consistently receive inquiries regarding the availability of our bikes in the European market," said Brooklyn Bicycle Co.'s president, Ryan Zagata. He continued, "this partnership presents a tremendous opportunity at the right time in our growth trajectory. We have built and battle-tested our brand in North America and global distribution is a large part of our long-term growth strategy."
"We are excited to introduce Brooklyn Bicycle Co. to the European market," said Ikandomore leader and industry veteran Lars Hjort. He continued, "Our focus on providing, durable, quality urban bicycles for everyday use at an accessible price point runs true to the ethos of Brooklyn's brand. Brooklyn's reputation, combined with their laser focus on urban mobility make a perfect fit for our market."
Brooklyn Bicycle Company was established in 2011. Ikandomore was established in 2016. It distributes products including Gemini Lights, Salt Stick, Gu Energy Labs, Bonkbreaker Nutrition, Silca and Stan's NoTubes in various areas of Europe.