Mergers, Acquisitions & Investments

OBERWANGEN, Switzerland (BRAIN) — Stromer reached an agreement to merge with Spanish e-bike brand Desiknio Cycles SL. Details of the transaction, which is subject to customary approvals, were not released.

(BRAIN) — European motorcycle equipment manufacturer 2Ride Group acquired California-based bike and moto protective gear brand Troy Lee Designs from SBJ Capital. 2Ride Group's majority owner, Eurazeo, is France's largest private equity fund.

SEATTLE (BRAIN) — Kona Bicycles, cheerfully independent for a third of a century, is now part of an Ohio-based outdoor sports group, Kent Outdoors. For about a year, Kent, a long time family-run business, has been in the hands of Boston-based private equity firm, Seawall Capital.
OLDENZAAL, the Netherlands (BRAIN) — Oregon-based apparel recycler The Renewal Workshop has been acquired by the global textile supply chain provider Bleckmann, the companies announced Wednesday.

WELLINGBOROUGH, United Kingdom (BRAIN) — Storskogen UK has acquired the majority of shares of cycling parts and accessories distributor Extra UK.
VICENZA, Italy (BRAIN) — The investment firm Carlyle has agreed to buy the Italian protective gear brand Dainese Group. Dainese offers gear for powersports and mountain biking.

CHICAGO (BRAIN) — SRAM is acquiring the cycling apparel brand Velocio, according to Velocio's owners.
The purchase closed on March 3 and was announced publicly on Wednesday, Andrew Gardner, Velocio's chief marketing officer, told BRAIN and VeloNews.

EASTON, Pa. (BRAIN) — Roam Investment Group, led by former Allied Cycle Works COO Paul Jarrell, has acquired Speedsleev, the maker of minimalist saddle bags and handlebar bags.

STUTTGART (BRAIN) — Porsche announced Thursday plans to acquire a 20% stake in the German e-bike drive system manufacturer Fazua GmbH and also will partner with Pon Holdings' Ponooc Investment B.V.

INDIANAPOLIS (BRAIN) — Specialized Bicycle Components added to its growing list of company-owned retail stores by acquiring the four-store Gray Goat Bicycle Co. chain, two sources have told BRAIN.
Specialized and Gray Goat Bicycle Co. President/Owner Brian Gootee declined comment.

AUSTIN, Texas (BRAIN) — London-based private equity group Inflexion has signed a definitive agreement to acquire enviolo Inc., the maker of stepless gear drivetrain components used primarily on e-bikes.

AMES, Iowa (BRAIN) — Cycle Force Group, LLC has been acquired by Messingschlager GmbH, a German distributor. The sale closed on Dec. 31, 2021.

HEERENVEEN, Netherlands (BRAIN) — A consortium headed by Kohlberg Kravis Roberts & Co. reached a conditional agreement to buy the Accell Group N.V. The group, which includes Teslin Alpine Acquisition B.V., reached agreement on an all-cash offering for the shares for 1.56 billion euros ($1.76 billion).