Mergers, Acquisitions & Investments
MERRILLVILLE, Ind. (BRAIN) — CSC Generation Enterprise, which owns and operates e-commerce retail businesses in several categories, has acquired Backcountry.com, including its MotoSport, Competitive Cyclist and Steep and Cheap businesses.
ROTORUA, New Zealand (BRAIN) — Anonymous industry members have invested NZ$2 million ($1.21 million) into the New Zealand-based fitment database startup Bike Matrix.
CORONA, Calif. (BRAIN) — Troy Lee has bought Troy Lee Designs back from 2Ride Holding, which acquired the brand in 2022 from SBJ Capital.
(BRAIN) — Swedish sports nutrition brand Maurten has closed on a 20 million euro ($21.7 million) investment led by IRIS Ventures. The investment round also had participation from existing investors including Dan Sten Olsson, the CEO of Stena Sphere, a Swedish investment firm.
(BRAIN) — Warner Bros. Discovery has sold Play Sports Network — the parent of cycling website GCN — back to its founders, Simon Wear and Mia Walter.
SEATTLE (BRAIN) — Two Three Bird, a cyclist insurance company, has acquired Project 529, a bike-registry and recovery company.
OGDEN, Utah (BRAIN) — Amer Sports has sold ENVE Composites to PV3, a Utah-based private investment firm.
HELSINKI (BRAIN) — Enve Composites owner Amer Sports did not meet pricing expectations for its initial public offering over analysts' concerns with its Chinese parent company Anta Sports Products.
SEOUL, Korea (BRAIN) — South Korean apparel brand Youngone Corp., which acquired a majority share in Scott Sports in 2015, has loaned its subsidiary 150 million Swiss francs ($176 million).
WELS, Austria (BRAIN) — Pierer Mobility AG said it has agreements to sell Felt Bicycle, which it acquired in 2021, to a consortium led by a current manager.
MINNEAPOLIS (BRAIN) — United Sports Brands, which acquired Pearl Izumi from Shimano in May last year, has been acquired by Norwest Equity Partners. NEP is a previous owner of Shock Doctor, the athletic brand that evolved into USB.
DEERFIELD BEACH, Fla. (BRAIN) — The Serial 1 e-bike brand, which was founded by Harley-Davidson, has been sold to LEV Manufacturing, Inc., formerly known as Life Electric Vehicles, Inc.
NEW YORK (BRAIN) — E-bike reseller Upway announced a $30 million Series B investment on Thursday, doubling the brand's total funding to $60 million.
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