From the Magazine
HILDEBRAN, N.C. (BRAIN) — DeFeet founder Shane Cooper fondly remembers when the brand's socks were "the currency of the trade shows" in the 1990s as industry types would trade them among themselves.
BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: What plans and predictions do you have for your business in 2023?
BOULDER, Colo. (BRAIN) — E-bike sales in the U.S. have grown 300% in the past five years. More and more retailers are saying, "E-bikes are our future." Despite the rosy glow around the category, there are concerns among the movement's leaders. So let's take a look at the five challenges that lie ahead.
KIRKWOOD, Mo. (BRAIN) — Since he began offering ultrasonic carbon fiber inspections in June, St. Louis-area carbon repair and paint shop owner Nick Hand has found manufacturing defects in two bikes that showed no signs of damage.
ASHEVILLE, N.C. (BRAIN) — With Clint Spiegel leading an Industry Nine manufacturing tour, you'll need to hustle to keep up. His enthusiasm for what he and his team accomplish daily obviously puts a spring in his step. He's not so much in a rush as he is just excited to show and tell his company's story of quickly becoming one of the bike industry's most iconic and innovative brands.
As consumer demand tapered off (how could it not?) and pandemic back-orders came trickling (or flooding) onto shop floors, some discounting became inevitable.
Leading bike and accessory companies are increasingly using the U.S. patent system to protect the appearance of their new products. In the U.S., patents come in two flavors: utility patents, and design patents — with the latter gaining popularity as a form of intellectual property in many industries, including our pedal-based one.
WASHINGTON (BRAIN) — The industry expressed disappointment that the Inflation Reduction Act leaves out an e-bike tax credit and other initiatives that were part of more ambitious but failed climate-change legislation earlier this year. But proponents won't stop advocating for federal subsidies and expanding those on the state level.
BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: Describe your store's social media usage and how it’s changed since the pre-COVID period?
BALTIMORE (BRAIN) — A lawsuit in Maryland federal court alleges the front fork of a Mate.Bike folding e-bike failed as plaintiff Benjamin White rode off a curb, allegedly causing White severe injuries and permanent disfigurement.
FRANKFURT (BRAIN) — Stateside brick-and-mortar retailers don't get the warm and fuzzies at the mention of Wiggle and Chain Reaction Cycles, two UK-based e-commerce sites that were once notorious for selling discounted components into the U.S. market.
(BRAIN) — When Specialized announced the re-launch of its Globe brand in May as an affordable electric bike purveyor focused on car-replacing transportation, the company released only one spy photo showing an e-bike obscured by cargo baskets and cactuses. While the e-bike's frame was largely hidden, one of the bike's features clearly was visible: a rear hub motor.
FLETCHER, N.C. (BRAIN) — It's the kind of failure that can ruin a company, but for Cane Creek Components, its Double Barrel Inline rear shock debacle nearly 10 years ago led to a gradual reawakening of the brand. Call it a pivot point in its history.
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