From the Magazine
This article first ran in the February 2024 issue of BRAIN.
WAIKITE VALLEY, New Zealand (BRAIN) — While working as customer service manager for MTBDirect, an Australia-based e-commerce site, Lyndal Bailey heard one question repeatedly:
BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: What are you doing to ensure the success of your business over the next five-plus years?
BOULDER, Colo. (BRAIN) — For our January magazine edition, we introduce our 2024 State of Retail panelists and their shops, representing a variety of bicycle businesses in nine U.S. states.
SAN FRANCISCO (BRAIN) — New company Friiway is offering an e-bike "leasing" program for Stromer or Riese & Müller models through a Bay Area retailer.
While hardware sales cooled off dramatically post-pandemic in the bike industry, spending on bike-related travel is a bright spot as Americans shift their spending to experiences rather than products.
MADISON, Wis. (BRAIN) — Saris Infrastructure has sold more than one million bike parking solutions and is currently working with Washington, D.C., to reimagine the city's infrastructure, providing nearly 2,000 bike docks so far, with more to come.
Our industry is awash in bad news. As we publish this in December, and Christmas layaways already a distant memory, it's certain that 2023 will turn out to be the worst sales year this century when corrected for inflation.
BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: How relevant are in-person trade shows, seminars, and dealer events? Which did you attend in 2023, or do you plan to attend in 2024?
A version of this story ran in the November issue of BRAIN.
WASHINGTON (BRAIN) — Buzzy Cohn had enough to deal with immediately following a bike crash after he hit a hubcap in the roadway during a group ride in 2012. He didn't need anymore painful news.
BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: Which point-of-sale system does your shop use, what are the costs, and how satisfied are you with it?
BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: What’s your experience with, and assessment of, click-and-collect programs?
BOULDER, Colo. (BRAIN) — For our September magazine edition, we asked our State of Retail panel members: How does your shop manage e-bike battery risk? What steps do you take to manage uncertified batteries, and do you participate in any battery recycling programs?