BIELLA, Italy (BRAIN) — Selle Italia has acquired a fellow Italian cycling brand with a long history: Vittoria Cycling Shoes.
Vittoria — which is unrelated to the Vittoria tire brand — dates to the 1976, when it was founded by former pro racer Celestino Vercelli. The brand has supplied many major professional road racers and teams over the years, including Stephen Roche and Marco Pantani. Vercelli died in 2020.
Giuseppe Bigolin, the president of Selle Italia, compared the purchase to his company's acquisition of Selle San Marco in 2016.
"As we did in 2016 with Selle San Marco, we are gearing up to expand our range of performance cycling products with a company that has always believed in technological development, in style and in the Made in Italy brand. Just like us," he said.
The Vittoria shoe collection includes modern shoes for road, triathlon, mountain bike and gravel, as well as a collection for vintage cycling fans. The company said it would apply its idmatch fitting technology to develop future shoe models.
For the North American market, Vittoria will be incorporated into Selle Italia North America (SINA) portfolio of brands, managed by Mastoic Consulting in Boise, Idaho. U.S. dealer inquiries can be directed to customerservice@selleitalianorthamerica.com.
