ANTWERP, Belgium (BRAIN) — Belgian drivetrain startup Classified has hired Dennis Weijers as its Chief Commercial Officer. Weijers was most recently the marketing director for Shimano Europe.
Prior to Shimano, Weijers held various leadership roles at TomTom.
Classified CEO Mathias Plouvier said, "We are thrilled to welcome Dennis to the Classified leadership team. His extensive experience and proven track record in the cycling and sports technology sectors make him the ideal candidate to help steer Classified into its next phase of growth."
Weijers will oversee all commercial operations, including sales, marketing, and customer engagement strategies.
He said, "I am incredibly proud to join Classified at such a pivotal time for the company. Classified is renowned for its innovative approach to drivetrain technology, and I am eager to build on that strong foundation, fostering a culture of excellence and innovation to deliver exceptional value to our customers and partners. I look forward to this adventure and to being part of a highly motivated team that is pushing the boundaries of innovation in the cycling industry."
