VALLEJO, Calif. (BRAIN) —Italy Cycles Billato and Wren Sports, LLC. have entered into an exclusive sales and distribution agreement for North America.
"The Billato name has been synonymous with top-level bicycle manufacturing since 1954, having produced frames with an Italian flair for several highly-regarded brands," said Kevin Wren, the founder of Wren Sports.
Roberto Billato, the son of the company founder, continues the family tradition building Billato frames.
"We recently celebrated our 60th anniversary of Billato," said Roberto. "I'm delighted to partner with Wren Sports to handle our sales and distribution to a very small group of independent bicycle retail shops."
Wren said the company is looking for dealers interested in exclusive regional sales agreements. Roberto Billato will be on hand in the Wren Sports booth at Interbike this month.
