GIVISIEZ, Switzerland (BRAIN) — Scott Sports SA has purchased Bergamont Fahrrad Vertrieb GmbH from BMC Group Holding AG, which acquired the German bike brand in 2008. Since that time, Bergamont’s sales have doubled, Scott stated in a release.
The sale comes as BMC Group Holding, whose portfolio includes e-bike maker Stromer as well as BMC, reorganizes with a focus on the sportive segment, the release added. The purchase price was not disclosed.
“A well-established and successful brand like Bergamont fits perfectly within the existing bike portfolio of the Scott group,” Scott Sports CEO Beat Zaugg said. “Particularly in Germany, Austria and Switzerland, we expect lots of positive synergies.”
Stefan Berkes, founder and general manager of Bergamont, will leave the company after a transitional period during which management will transfer to head of product development Martin Eberle and Wolfgang Winkler, administration/finance. They will work together with a new sales manager under the umbrella of the Scott group. Swiss distribution will continue to be managed by Stefan Schär.
Bergamont offers a full range of kids’, city, trekking, mountain, road and cyclocross bikes.
