ST. JEAN DE MOIRANS, France (BRAIN) — Bill Duehring, the co-founder and president of Felt Inc., has left the company, effective Sept. 7. Industry veteran Scott Rittschof has been appointed as senior vice president of Rossignol Group's global bike business, which includes Felt as well as Time and Rossignol's bike line.
Rossignol Group said that Duehring has decided to spend more time with his family and pursue personal objectives. "He will be missed at Felt, but will stay close to help in the transition period," the company said. Duehring, who previously worked for Jamis and GT, founded Felt with partners Jim Felt and Michael Müllmann in 2001. Müllmann stepped away from the company soon after its sale to Rossignol Group early last year; Jim Felt retired last November.
Rittschof's position is new for Rossignol Group, which previously did not have one person in charge of the three bike brands.
Rittschof has been in the bike industry for more than 30 years. He has led sales, marketing, product development and product management with Cycling Sports Group and Pon Bicycle Group. His management experience spans North America, Europe and Asia. He also brings direct experience as a bicycle retailer, having owned multiple stores in the San Diego area. Most recently, he has worked with several consumer brands to implement product customization programs in the digital & e-commerce space.
Rittschof will be based out of Felt's headquarters in Irvine, California, and assumed his new role on Sept. 1.
