CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp., USA, has hired two new field marketing and sales representatives to support its Power Assist Bicycle product line rollout and help develop its network of traditional bicycle dealers and specialty e-bike shops.
Kyle Ireton will serve Yamaha's Western states retailers, while Cody Forbes will represent Yamaha with dealers in the East. Both started their new positions with the Yamaha Power Assist Bicycle group in May.
Yamaha is shipping its first-ever U.S. Power Assist Bicycles to retailers across the country this summer.
"Yamaha is committed to providing Power Assist Bicycle consumers with the best possible experience — the type of experience they expect from Yamaha — from the product itself, to the buying experience, and through the ownership experience with continued quality service and support," said Drew Engelmann, Yamaha's Power Assist Bicycle sales and marketing manager. "It's important that we work with the right retail partners, and that those retailers know they have Yamaha's full support to ensure the success of this historic product rollout as we continue building excitement around our bicycles in the retail market."
Ireton is a bicycle industry veteran, having most recently served as manager of the River City Bicycles' Belmont, Oregon, location. He has a variety of previous experience at bike shops in Southern California and was captain of the San Diego Bicycle Club's mountain bike team and president of the Cal State-San Marcos Cycling team.
Forbes has been with Yamaha for almost two years and comes to the group from powersports service, sales and business development, including 13 years of experience in motor sports retail with a strong focus on customer service and retail operations. A strong cycling enthusiast, his professional experience also includes managing a startup motor sports franchise and serving as a professional motor sports race team mechanic.
"Everyone on the Yamaha Power Assist Bicycle team is extremely excited to have Kyle and Cody join our sales and marketing efforts, and both their personal and professional experiences will help them develop lasting relationships with retailers," said Rob Trester, the division manager of Yamaha Power Assist Bicycles. "We're equally excited about the retail relationships that we're developing as we launch our all-new line of bikes. This is just the beginning for Yamaha bicycles in the U.S. market, and we look forward to adding high quality retailers throughout this year and beyond."
Yamaha Motor Company, Ltd. (YMC) launched its first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold more than 2 million Yamaha power assist bicycles. YMC also supplies e-bike systems to OEM customers worldwide.
More information: YamahaBicycles.com.
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Cody Forbes -
Kyle Ireton
