SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.
A recent column by Road Bike Action editor in chief Zapata Espinoza jumpstarted the conversation, and Zap joins podcast host Fred Fishkin, BRAIN editor Lynette Carpiet, Echos Communications senior partner Billy Sinkford and SRAM marketing VP David Zimberoff in a discussion about the changing media landscape, including print magazines’ struggles to capture ad dollars, the increasing prominence of social influencers and event activation in marketing efforts, and what all of this means for traditional media going forward.
So go hit your local Dunkin’ Donuts, take a coffee break and download the podcast from SoundCloud, iTunes or Interbike’s website.
