ROSEVILLE, Minn. (BRAIN) — Hed Cycling Products has enacted a unilateral Minimum Advertised Price Policy, to be enforced across all channels of advertising.
The company said the MAP is intended "to preserve the HED brand products' value in the marketplace, and provide a level playing field for all HED retailers."
Paul Ellis, Hed's director of sales and marketing, said, "We're very pleased to have an official MAP policy in place. It should enable IBDs compete fairly in the marketplace, and minimize any complaints or problems for them in regards to online advertising. We know that this will be in the best long-term interest of both our dealers and Hed Cycling."
The MAP policy is effective immediately, and Hed said it will be monitoring and enforcing it.
