SAN DIEGO (BRAIN) — Elliptigo Inc. has added to its sales and marketing staff.
Kate Cornelius joins the company as its fifth territory sales manager. She is based in Portland, Oregon, and will cover the Northwest region, which comprises Washington, Oregon, Idaho, Wyoming, Montana and Northern California.
Djohara VandeCasteele joins as a strategic marketing manager. VandeCasteele will oversee the strategy for digital campaigns, monitor and report key success metrics, and serve as point person for a range of marketing programs.
Cornelius comes from a marketing and sales background in the specialty running market.
"Kate's ability to engage and support our retail partners, as well as her ability to manage events and key activation opportunities, will be a game changer for our company in the Northwest," said Steve Burton, director of retail sales at Elliptigo.
VandeCasteele was previously senior media strategy analyst at Verizon Telematics.
"Djohara's experience in leading multi-channel campaigns throughout the full customer lifecycle will play an important role in our growth as we continue to boost market awareness and generate demand for elliptical cycling," said Bryce Whiting, Elliptigo's vice president of global sales and marketing.
