MONTEREY, Calif. (BRAIN) — The Bicycle Product Suppliers Association has finalized the program for next month's Bicycle Leadership Conference in Monterey.
The theme for this year's BLC is "Growing Our Market," which organizers said underscores the cycling industry's efforts to increase sales and participation.
Education sessions, speakers and presentations are being planned around the theme. The conference opens with a keynote address delivered by best-selling author and "Innovation Instigator" Stephen Shapiro.
Opening the conference on the second and final day will be Kevin Rutherford, the president and CEO of Nuun and Company, who will share his experience related to how the healthy lifestyle movement can fuel growth for the cycling industry.
Other topics will include a look at how the running market has increased customer engagement, the first full unveiling of the PeopleForBikes consumer research and an interactive panel presentation on intellectual property and protecting your brand.
Many of the industry's leaders are expected, including Trek's John Burke, Accell's Chris Speyer, ASI's Pat Cunnane, Giant's Elysa Walk, Interbike's Pat Hus, PeopleForBikes' Tim Blumenthal, Shimano's Dave Pfeiffer, and SRAM's Stan Day
More inforation at bicycleconference.com. Bicycle Retailer & Industry News is a sponsor of the BLC, which is produced by the BPSA and hosted by the Sea Otter Classic.
