Distributor news
WHISTLER, British Columbia (BRAIN)—T2R-Distributors is now distributing Spank Industries’ mountain biking components within Canada.
BURNABY, British Columbia (BRAIN)—Lambert has updated its positioning in the market along with its brand identity.
As Lambert has now expanded into other sports, including the addition of outdoor and running divisions in 2010, the time was ripe to re-brand the company, according to a press release.

CONCORD, MA (BRAIN)—Velocon Sports has signed a multi-year agreement with German-based Storck Bicycle to be the exclusive United States distributor for the company's road and mountain bike products.
LEXINGTON, SC (BRAIN)—The Hawley Company has reopened its Hawley Service Center.
FRYEBURG, ME (BRAIN)—Downeast Bicycle Specialists Open House has been expanded to cover two days this year, with the first day being dedicated to vendor presentations and the second day following the traditional open house format. It takes place March 5 - 6.

ST. PAUL, MN (BRAIN)—Park Tool Company has been chosen as Quality Bicycle Products' (QBP) Vendor of the Year for 2010. The award presentation was made during QBP’s Frostbike open house.
CARLSTADT, NJ (BRAIN)—Action Bicycle, the northeast's largest distributor, will host its 2011 Expo on Sunday, as more than 30 vendors will be in attendance this year—an increase of 20 percent over last year's event.
MONTREAL, Quebec (BRAIN)—Outdoor Gear Canada (OGC) will distribute GoPro products to all Canadian markets except for powersports and automotive retail.
GoPro’s HD Hero line of wearable and gear mountable cameras and accessories are sold in over 60 countries, according to a press release.
MEQUON, WI (BRAIN)—The Hayes Bicycle Group said that Quality Bicycle Products will now carry Answer products for the 2011 season.
MILL VALLEY, CA (BRAIN)—WTB (Wilderness Trail Bikes) has a new partnership with Japanese distributor Globeride.
Globeride, distributes Corratec and Focus bike brands in over 300 high end bicycle dealers in Japan, according to a press release.
BLOOMINGTON, MN (BRAIN)—QBP has expanded inventory levels by more than 50 percent compared to this time last year.
OGDEN, UT (BRAIN)—Enve Composites has signed a partnership with Saddleback to distribute its full range of products to the United Kingdom. This will also include ENVE’s full line of mountain bike products as used by Steve Peat’s Santa Cruz - Syndicate team.
SANTA FE, NM (BRAIN)—Despite a hefty size increase this year, deliveries of the BTI parts distribution catalog are slated to begin this week.