Distributor news
MADISON, WI (BRAIN)—Saris Cycling Group, makers of Saris bicycle racks and CycleOps performance training products, has inked a new partnership with Monza Imports for distribution in the Australian marketplace.
SINGAPORE (BRAIN)—Elite Bicycles Asia will now be distributing ISM Saddles.
SOUTH PASADENA, CA (BRAIN)—Move Press has inked a distribution deal with Little Rock, Arkansas-based online retailer Competitive Cyclist, giving the magazine a base of high quality enthusiast readers as the company's first print title, Peloton magazine, comes to market.
SPRINGFIELD, MO (BRAIN)—The Hawley Company is now distributing Küat's entire line of lightweight, stylish and easy-to-use racks.

LEXINGTON, S.C. (BRAIN)—Lambert, the largest P&A distributor in Canada and The Hawley Company, a leading U.S. P&A distributor based in South Carolina, have signed a letter of intent for Lambert to acquire a majority interest in Hawley.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products LTD has now launched its 2011 Norco BIkes Web site at www.norco.com (click on link).
EUGENE, OR (BRAIN)—Rolf Prima has partnered with On the Edge Canada as its exclusive Canadian distributor.
PURCHASE, NY (BRAIN)—PepsiCo has signed an agreement with The FRS Company to distribute its FRS Healthy Energy brand of products.
PHILADELPHIA, PA (BRAIN)—Kestrel Bicycles has re-entered the Canadian market with expanded distribution through Slipstream Athletics.
Slipstream Athletics will immediately start to distribute the Kestrel line of high-end road and triathlon bikes throughout Canada’s specialty bicycle retailers.
HOUSTON, TX (BRAIN)—Trialtir USA will now distribute Italy's Enervit SpA in North America.
SAN DIEGO, CA (BRAIN)—One Industries will now be distributing SixSixOne, Tag and Sunline product lines.
ALEXANDRIA, Australia (BRAIN)—Sola Sport will distribute Bianchi across Australia and New Zealand.
LEVIS, Quebec (BRAIN)—Lambert will become the exclusive distributor of all Look products in Canada.
As of 2011 Lambert will distribute Look pedals, frames, bikes and apparel.