DEI and Sustainability
PITTSBURGH (BRAIN) — Dick's Sporting Goods announced a commitment to expand its support of female athletes in conjunction with the upcoming National Girls & Women in Sports Day on Feb. 3.
AUSTIN, Texas (BRAIN) — City officials here are recommending that Bicycle World Texas provide bikes to the police department, five months after Mellow Johnny's ended its relationship with the department.
Outdoor Media 4 Inclusion will work to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities.
SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.
AUSTIN, Texas (BRAIN) — Mellow Johnny's Bike Shop will provide bikes and services to the Austin Police Department until the city awards another contract, which is expected "sometime before or shortly after the beginning of the new calendar year."
BOULDER, Colo. (BRAIN) — PeopleForBikes is conducting a survey to build a more inclusive and anti-racist industry. Details of the industry-wide survey were emailed Tuesday afternoon.
ASOLO, Italy (BRAIN) — Selle Italia is releasing a new saddle line that will be manufactured in Italy using sustainable processes. The saddles can be disassembled and recycled at the end of their usable lives.
AUSTIN, Texas (BRAIN) — Mellow Johnny’s Bike Shop Austin no longer will sell bicycles to the Austin Police Department because of concerns over officers using them to control Black Lives Matter protesters.
FRAMINGHAM, Mass. (BRAIN) — In the middle of a national discussion about the role of police departments in systemic racism, Brandale Randolph, a Black entrepreneur and activist, is raising money to manufacture high-tech police bikes in the United States.
WATERLOO, Wis. (BRAIN) — Several hours after publishing a blog post about its diversity programs, Trek Bicycle released a separate statement regarding police bikes.
PHILADELPHIA (BRAIN) — BikeCo, the North American distributor of Fuji bikes, has suspended sales of bikes to police forces, citing recent reports of police bikes being used as weapons at protest marches.
MIAMISBURG, Ohio (BRAIN) — Challenge accepted.
Encouraged by a BRAIN cover story from July 2019 about the industry lagging behind other outdoor segments in sustainability, VAAST Bikes revamped all packaging, making it plastic-free and unveiling it in March.
SAN DIEGO (BRAIN) — Nutcase Helmets is running a helmet recycling program at the CABDA West trade show, which runs through Thursday.
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