Racing & Sponsorship

Posted August 13, 2014

DENVER (BRAIN) — FirstBank, a sponsor of this month's USA Pro Challenge stage race in Colorado, is unveiling two novel ways to connect with the race and its fans.

Posted July 29, 2014
Distributor challenges industry to do the same.

BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.

Posted July 28, 2014

BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology.

The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens Ten Dam.

Posted July 25, 2014
Liv supporting a separate women's industry race this year.

LONGMONT, Colo. (BRAIN) — Registration will open Aug. 5 for the industry races at the Clif Bar CrossVegas. The annual Wheelers & Dealers Race presented by Road Bike Action will be held Wednesday, Sept. 10, after the first day of the Interbike Expo.

Posted July 24, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Registration has opened for USA Cycling's annual Bill Woodul Race Mechanics Clinic, a week-long class for experienced bike mechanics looking to learn how to do race support for teams or events.

Posted July 24, 2014

LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.

Posted July 22, 2014
Cervélo will end sponsorship of Garmin-Smart team after 2014.

TORONTO (BRAIN) — Cervélo co-founder Gerard Vroomen, who left the company soon after its acquisition by the Pon Group several years ago, is heading up a new partnership between Cervélo, Rotor components and the South Africa-registered pro team, Team MTN-Qhubeka, for the 2015 season.

Posted July 14, 2014

BOULDER, Colo. (BRAIN) — Women Race Bikes, a planned website and app that will cover women's professional cycling, is seeking support via the crowd-funding website Indiegogo. Supporters of the proposed site are also looking for help from angel funding and business partnerships.

Posted July 14, 2014

BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.

Posted July 9, 2014

BOULDER, Colo. (BRAIN) — Colorado-based Polar Bottle will be the official water bottle of the state's USA Pro Challenge, the seven-day pro stage race held next month. It's the third year that Polar has sponsored the event. 

Posted July 7, 2014
North Boulder Park hosted thousands of spectators during the Coors Classic.

BOULDER, Colo. (BRAIN) — Be the first to donate $15,000 to the proposed U.S. Cycling Monument here and you could ride away with the bike that Bernard Hinault rode to victory in the 1985 Tour de France.

Posted July 3, 2014
It's not over for the LUG.

LARAMIE, Wyo. (BRAIN) — LiveUpdateGuy.com will offer live interactive text coverage of the Tour de France for the third year.

Posted July 1, 2014

 

IRMO, S.C. (BRAIN) — KindHuman will sponsor professional racer Adam Myerson for the 2014 cyclocross season. Myerson is the first sponsored pro for the start-up brand.

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