Racing & Sponsorship

Posted February 20, 2014

PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.

Posted February 20, 2014

FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.

Posted February 13, 2014

SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so. 

Posted February 11, 2014

DENVER, Colo. (BRAIN) — Rudy Project has signed a multi-year agreement that designates Rudy Project as the Official Helmet of Ironman for North America, the company announced this week. 

Posted February 6, 2014

GREENVILLE, S.C. (BRAIN) — Michelin Bicycle has partnered with Team Roger C. Peace Cycling, the only independent team competing on a global para-cycling schedule, as provider of its Pro4 line of race tires and other team support throughout the season.

Posted January 28, 2014

MARINA DEL REY, Calif. (BRAIN) — As Twitter.com lit up with chatter on doping and comments from the presentation by U.S. Anti-Doping chief executive Travis Tygart at the Triathlon Business International conference Monday, Lance Armstrong chimed in.

Posted January 21, 2014

GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.

Posted January 21, 2014

ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.

Posted January 20, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.

Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.

Posted January 15, 2014
Primal provides series leaders' jerseys to NICA leagues.

BERKELEY, Calif. (BRAIN) — The news from the National Interscholastic Cycling Association is that Giro Sport Design, Kinetic Trainers and Primal clothing have each either continued or expanded their sponsorship for 2014.

Posted January 14, 2014
BOULDER, Colo. (BRAIN) — Event organizers Richard Fries and Joan Hanscom were among the inductees into the Woolly Mammoth Society during the USA Cycling cyclocross national championships held here last week. The Woolly Mammoth Society is the unofficial U.S. cyclocross hall of fame.
Posted January 14, 2014
Team Sky gets blue Stages power meters.

BOULDER, Colo. (BRAIN) — Britain's Team Sky will use U.S.-made Stages Cycling power meters for the 2014 race season, the company announced Tuesday.

Posted January 13, 2014
Company takes over title spot on the former Argos-Shimano squad. The bike brand also sponsors a development squad and women's team.
Team Giant-Shimano at a training camp earlier this month.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale, Trek, Merida and BMC among bike brands that are title or co-title sponsors of top-tier UCI professional road teams.

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