BRAIN Staff

All articles by BRAIN Staff

January 29, 2018

GUILFORD, Conn. (BRAIN) — Thomson Bike Tours ia offering its first-ever gravel road bike trip, a seven-day ride along the Mediterranean coast from Barcelona to Girona, Spain. The tour is Sept. 30-Oct. 6.

It follows a route that includes a variety of gravel, trail and pavement.

Posted in New Products
January 29, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is trying to encourage bike riding at this year's show in Reno, Nevada, with a new partnership with BikeFlights.com, a secure bike parking spot at the event, and a new guide to rides in the area.

Posted in Industry News
January 26, 2018

NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles have signed on to SmartEtailing's Supplier Sync program. Authorized retailers can now connect their in-store inventory with currently available inventory from Jamis and Nirve warehouse locations.

Posted in Retail News
January 26, 2018

MUNICH, Germany (BRAIN) — Technical pack and equipment maker EVOC Sports has signed Colorado-based Uncommon Communications as the brand’s North American public relations and communications agency.

Posted in Industry News
January 26, 2018

ROANOKE, Va. (BRAIN) — Downshift, a combination bike shop and café, opened this fall in Roanoke, Virginia. The owners say it is the only business of its kind in the region, serving freshly roasted coffee and craft beer alongside offering a full retail shop. 

Posted in Retail News
January 25, 2018

MUNICH, Germany (BRAIN) — BikeYoke's new Revive Max dropper was designed from the ground up for bikes that use 34.9-millimeter seatposts. The Revive Max has a 28-millimeter stanchion, compared with the 25-millimeter stanchion on the standard Revive and on most other dropper posts. 

Posted in New Products
January 25, 2018

SANTA CLARA, Calif. (BRAIN) — Vintage Electric has hired Park City, Utah-based Simbol Communications as its public relations agency of record.

The e-bike brand also announced it has recently opened a showroom adjacent to its headquarters in Santa Clara. The showroom features all the brand's newest models.

Posted in Industry News
January 25, 2018

COTATI, Calif. (BRAIN) — Yuba Bikes has relocated its office and warehouse from Petaluma to Cotati, the company announced Thursday. The new space is larger and has a more streamlined warehouse design, the company said. The warehouse is three times the size of the Petaluma facility.

Posted in Industry News
January 25, 2018

DENVER (BRAIN) — Stefan Ytterborn, the founder of the Swedish protective gear brand POC, has launched an electric off-road motorcycle at the Outdoor Retailer + Snow Show, which opened here Thursday.

Posted in Product/Tech
January 24, 2018

CASTLE PINES, Colo. (BRAIN) — A Colorado-based distributor is now offering North American dealers colored road bike brake hoods from Scagliarini.

Posted in New Products

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