BRAIN Staff
All articles by BRAIN Staff
February 6, 2018
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has hired Ellen Butler as its Western sales representative. Butler will work with brands in the Western region to develop effective trade advertising campaigns to help them achieve their marketing goals.
Posted in Industry News
February 5, 2018
SAN CARLOS, Calif. (BRAIN) — Jason Boles, who owns The Velo bike shop in Phoenix, Arizona, has launched a Beeline Bikes mobile repair franchise in Los Angeles. Boles also has signed franchise development agreements with Beeline in other regions of Arizona and California.
Posted in Retail News
February 5, 2018
SANTA CRUZ, Calif. (BRAIN) —Santa Cruz Bicycles, Fox, Shimano, White Industries and WTB have donated a pair of custom-painted Santa Cruz Hightower LTs that are being raffled to support the "Back On Trail" campaign, which will fund trail reconstruction projects in the wake of recent wildfires in California.
Posted in New Products
February 5, 2018
COLORADO SPRINGS, Colo. (BRAIN) — Beginning this month, Barnett Bicycle Institute is introducing new curriculum to its core Bicycle Repair and Overhaul class. The BRO course is an 80-hour professional mechanic's training.
Posted in Industry News
February 5, 2018
EMPORIA, Kan. (BRAIN) — Dirty Kanza Promotions said it will significantly expand the size and scope of its "All Things Gravel" outdoor expo. In the past, expo booth spaces were available to Dirty Kanza event sponsors only with the show running one day in conjunction with rider sign-In.
Posted in Industry News
February 5, 2018
DENVER (BRAIN) — Alchemy Bicycles said it's making "major headway" in the U.S. retail channel, and is taking the next step by offering lower prices on complete bikes.
Posted in Product/Tech
February 2, 2018
PASO ROBLES, Calif. (BRAIN) — The fourth annual Eroica California will, for the first time, include a category for cyclists on modern road bikes.
Posted in Industry News
February 2, 2018
FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes is now offering used Pedego bikes at its participating Pedego stores. The "Certified Pre-Loved" bikes comes with a 12-month warranty. All Pre-Loved bikes come from participating Pedego stores' rental and demo fleets.
Posted in Industry News
February 2, 2018
CITY OF INDUSTRY, Calif. (BRAIN) — Populo Bicycles' new Lift V2 e-bike is a Class II that has both throttle and pedal assist operation with a step-through frame. It is powered by a 250 watt motor and Samsung 313Wh battery, allowing an estimated range of 28 miles.
Posted in New Products
February 2, 2018
SAINT LAURENT, Quebec (BRAIN) — Outdoor Gear Canada's BMX division, OGCBMX, has been appointed the exclusive Canadian distributor of Kink bikes. OGCBMX will receive its first Kink shipments this spring.
Posted in Industry News
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