BRAIN Staff
All articles by BRAIN Staff
February 8, 2018
SAN FRANCISCO (BRAIN) — Echos Communications will serve as the North American agency of record for Pirelli, the Italian tire brand.
Posted in Industry News
February 8, 2018
LEXINGTON, S.C., & LEVIS, Quebec (BRAIN) — Hawley-Lambert launched an online dealer staff training platform for all its North America accounts. Called HLC University, the platform is hosted on both the Hawley and Lambert dealer websites.
Posted in Industry News
February 8, 2018
DALLAS (BRAIN) — Muc-Off has launched its new Luxury Chamois Cream in the U.S. market with 100ml-size bottles now available through distributor Hans Johnsen. Muc-Off's other U.S. distributors will be stocking 100ml bottles and 250ml bottles starting in March.
Posted in New Products
February 8, 2018
BOULDER, Colo. (BRAIN) — VeloNews is adding content from the cycling analysis and commentary website The Outer Line to the VeloNews.com website. VeloNews.com will publish new stories from The Outer Line as well as host its archives.
Posted in Industry News
February 8, 2018
EUGENE, Ore. (BRAIN) — Rolf Prima Wheels has hired industry veteran Tom Kern as national sales manager, overseeing sales for Rolf Prima and its new rim brand launched this fall, Astral Cycling. Kern had recently been director of sales at Faraday Bicycles in San Francisco.
Posted in Industry News
February 8, 2018
BALTIMORE (BRAIN) —Custom kit supplier Athlos is launching three programs to raise money and awareness for PeopleForBikes.
Posted in Industry News
February 8, 2018
HELSINKI (BRAIN) — Sales in Amer Sports Corporation's cycling division — comprising sales by Mavic and Enve — were down 10 percent in local currencies in 2017, Amer reported Thursday. In the final quarter of the fiscal year, the division's sales were also down 10 percent.
Posted in Industry News
February 7, 2018
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has announced its recent sponsorship of the National Interscholastic Cycling Association, joining its corporate booster club at the Elite Level.
Posted in Industry News
February 7, 2018
IRVINE, Calif. (BRAIN) — Starting April 1, Saris will begin distributing Bosch eBike Systems components and provide frame integration support to artisan bicycle brands in North America.
Posted in Industry News
February 7, 2018
MILWAUKEE (BRAIN) — Olympic Supply Company has added industry veteran Kyle Jaeger to its sales force as its Midwest sales rep, covering Iowa and Eastern Nebraska.
Posted in Industry News
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