BRAIN Staff
All articles by BRAIN Staff
April 24, 2017
WILMINGTON, Del. (BRAIN) — Sports Direct, which operates more than 700 stores worldwide as well as the Muddyfox and Silver Fox bike brands, has purchased Eastern Outfitters LCC, the company that owns Eastern Mountain Sports and Bob's Stores. Sports Direct paid $101 million for the retail group.
Posted in International
April 24, 2017
LONGMONT, Colo. (BRAIN) — Elite's new Vico bottle cage and Fly bottle were designed for lightness and durability.
Posted in New Products
April 24, 2017
VANCOUVER, British Columbia (BRAIN) — Velofix has sold its 100th mobile bike service franchise, with a multi-territory deal in the Atlanta area.
Posted in Retail News
April 24, 2017
GOLDEN, Colo. (BRAIN) — Feedback Sports has updated its bike maintenance app to integrate with the Strava app, to use mileage data from Strava to help riders plan maintenance.
Posted in Product/Tech
April 22, 2017
MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.
The moment will be held prior to Saturday's men's cross-country race.
Posted in Industry News
April 21, 2017
MONTEREY, Calif. (BRAIN) — Kids' bike companies are flooding the Sea Otter expo this year, and most of them are clustered around the skills area for young riders. These are not full-line bike brands that offer kids' bikes as an afterthought.
Posted in Product/Tech
April 21, 2017
MONTEREY, Calif. (BRAIN) — Magura has the MT Trail Sport hydraulic disc brake, which it called the "little sister" to the MT Trail Carbon brakes, which have been on the market for one year.
Posted in New Products
April 21, 2017
MONTEREY, Calif. (BRAIN) — Niner Bikes' Colorado headquarters is just 12 miles from Push Industries, a company that does suspension service and produces its own shocks and other parts.
Posted in Product/Tech
April 21, 2017
SANTA CRUZ, Calif. (BRAIN) — Zero Motorcycles will be included in the support fleet for the Big Bear Lake Time Trial stage of this year's Amgen Tour of California.
Posted in Industry News
April 20, 2017
MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.
Posted in Product/Tech
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