BRAIN Staff
All articles by BRAIN Staff
May 23, 2017
LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has hired Jeff Donaldson as the general manager/school director for the Barnett Bicycle Institute. The NBDA purchased BBI in September last year and has been working with school founder John Barnett, who remains a consultant, to fill his role.
Posted in Industry News
May 22, 2017
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the content schedule for its third annual Fit Symposium, which will be held in Las Vegas the day prior to the opening of this year's Interbike Expo.
Posted in Industry News
May 22, 2017
PARK CITY, Utah (BRAIN) — Time Sport has hired Simbol Communications as its agency of record for public relations and marketing services in the U.S.
Posted in Industry News
May 22, 2017
LONGMONT, Colo. (BRAIN) — Gore Cycle Wear's new GORE Fiber Socks are made of a material that combes ePTFE (expanded polytetrafluoroethylene) fiber with Merino wool and other fibers. The company said the technology directs moisture away from the skin. The ePTFE fibers also add durability, the company said.
Posted in New Products
May 22, 2017
MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.
Posted in Industry News
May 22, 2017
CHICAGO (BRAIN) — Steve Brawley has left Bicycling magazine, where he has spent the past 11 years of his career, most recently as national cycling manager. His last day at the Rodale publication was Friday.
Posted in Industry News
May 18, 2017
PALISADE, Colo. (BRAIN) — BRAIN's Dealer Tour braved rain and even a bit of snow pedaling the small town of Palisade on Thursday. While Palisade is known now for its wineries and peaches, some local retailers are working to build a new trail that might put it on the map of major mountain bike destinations.
Posted in Retail News
May 18, 2017
PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15.
Posted in Industry News
May 18, 2017
CHICO, Calif. (BRAIN) — Paul Components is making limited runs of its anodized aluminum parts in blue over the next six months. The company said after the runs are over, it will retire the color until blue is back in style.
Posted in New Products
May 18, 2017
OGDEN, Utah (BRAIN) — Mavic's mountain bike apparel line will once again be available in the U.S. this spring. The company said the new line combine "a more understated and casual design aesthetic with some useful new technology."
The line includes men's and women's items.
Posted in New Products
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