MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.
"Primal provides our members with a complete line-up of apparel, from the first-time club rider to the enthusiast," said Bill Heins, supplier relations manager for The Bike Cooperative.
"While they're known for their high quality clothing and original designs, Primal is also a huge supporter of the cycling industry, sponsoring many major events and non-profit organizations. They are a brand that is definitely worth supporting and our members can get behind."
Primal president Dave Edwards added, "We're excited to partner with The Bike Cooperative. The Bike Co-op provides significant growth and exposure opportunities for Primal. We're looking forward to building relationships with their strong dealer network."
