2025 Bicycle Leadership Conference Sessions Announced
PeopleForBikes’ 2025 Bicycle Leadership Conference (BLC) is fast approaching, taking place March 18-20 in Tucson, Arizona. As the bicycle industry adapts to a rapidly evolving trade, economic and regulatory landscape, the BLC brings together top industry executives and decision-makers to tackle the biggest challenges and opportunities facing bicycling.
With shifting trade policies, supply chain disruptions, business uncertainty, and changing consumer trends impacting the current and future state of the bike industry, this year’s conference provides a critical forum for discussion and action. Attendees will gain valuable insights, exclusive industry data, and connections to weather the ever-changing and unpredictable market.
"The 2025 BLC comes at a pivotal moment for our industry,” said Jenn Dice, president and CEO PeopleForBikes. “While we navigate turbulent trade and economic headwinds, we also see positive signs with more people riding bikes than ever before. We must support this momentum and keep the 112 million Americans who rode in 2024 on their bikes, now and in the future. This conference is more than a gathering — it’s a call to action. I invite leaders from across the industry to join us in Tucson and lend their voices and shape the future of the bike business.”
Here’s what you can expect at the 2024 Bicycle Leadership Conference:
-
The New Political Landscape and Trade Policy Risks to the Bike Business – A deep dive into evolving trade regulations and their impact on bicycle manufacturers and retailers.
-
Charles Cooper, Managing Partner and Founder, Brumidi Group
-
The 2025 Regulatory Landscape in the U.S. and Abroad – Insights from global industry leaders on emerging e-bike regulations in Europe and the U.S. and how businesses can prepare.
-
Moderated by Larry Pizzi, CEO, Pedego Electric Bikes
-
Claus Fleischer, Board Member, ZIV (German Bicycle Industry)
-
Raymond Gense, Board Member, CIE (Cycling Industries Europe)
-
Outside Industry Investment: Private Equity Outlook for 2025 and Beyond – A discussion with financial experts on how acquisitions, consolidations, and private equity investments will shape the landscape of doing business in the bike industry.
-
Nathan Pund, Managing Director, Houlihan Lokey
-
Matt Tarver, Partner, RZC Investments
-
Ryan Craig, Partner, Bertram Capital
-
Industry Research, Data, and Insights: What to Expect in 2025 – Data experts from PeopleForBikes’ Nerd Collective analyze sales, inventory, consumer spending, and market shifts impacting the industry’s recovery trajectory.
-
Moderated by Dr. Jennifer Boldry, Senior Group Director, NAXION
-
Ryan Atkinson, President + Co-Owner, Workstand
-
Peter Woolery, Managing Member, Bicycle Market Research
-
Matt Tucker, Executive Director of Client Development, Circana
-
Liam Donoghue, Bicycle Industry Senior Research Manager, PeopleForBikes
-
What LA 2028 Can Learn From London 2012 – Rapha CEO Fran Millar shares how London’s 2012 Olympics transformed the city into a global cycling hub and what Los Angeles can do to create a lasting impact ahead of the 2028 Games.
-
Fran Millar, CEO, Rapha
-
Keynote: Transforming a Struggling Brand Into a Global Leader – Learn the strategies behind building a billion-dollar brand and driving retail success through discipline, innovation, and community engagement.
-
Jim Weber, Former CEO, Brooks Running
Additional sessions include inspiring keynotes and leadership lessons from ultra-endurance athlete and top-rated podcast host Rich Roll, master chef Chris Cosentino, USA Cycling CEO Brendan Quirk, Upway Co-Founder Stéphane Ficaja, Grow Cycling Foundation Founder Eliot Jackson, and more exploring leadership resilience, community building around bikes, the second-hand e-bike market, and cycling’s role in health and wellness.
“CEOs from our member companies have asked for deeper conversations into topics affecting their bottom line,” said Ravi Rajcoomar, vice president of business network at PeopleForBikes. “This year’s lineup of expert speakers demonstrates our commitment to helping industry brands, suppliers, and retailers proactively navigate the current environment and plan for the future.”
Outside of the conference room, each day of the BLC will start with dawn patrol guided group rides across road, gravel, and mountain, as well morning hikes and yoga. Attendees will also have the chance to connect with fellow industry leaders through numerous networking opportunities, with nightly happy hours and dinners including a taste of Tucson culinary experience all on the agenda.
See full session descriptions, explore the 120+ top industry brands attending, and register for the conference today at bicycleleadershipconference.org.
About PeopleForBikes
PeopleForBikes is a national bicycle advocacy nonprofit and the U.S. bicycle industry’s trade association representing more than 340 bicycle industry supplier members and nearly 1.4 million individual supporters. Through our three areas of influence — infrastructure, policy, and participation — we accelerate the construction of safe, fun, and connected places to bike; advance pro-bike and pro-bike-business legislation; and reduce barriers to welcome more people to the joys of riding a bike. Our goal: become the best place in the world to ride a bike. Join us at peopleforbikes.org and donate to support our work.
