TAIPEI CYCLE 2024 puts its focus on innovation and sustainability and connects industry experts with a worldwide audience
2024 TAIPEI CYCLE has a total of 950 exhibitors occupying 3,500 booths, making it the most extensive bicycle industry exhibition in Asia
6 March 2024 – Taipei, Taiwan: TAIPEI CYCLE, organized by the Taiwan External Trade Development Council (TAITRA), opened today. This year, the event boasts participation from 950 exhibitors occupying 3,500 booths, making it the biggest bicycle industry exhibition in Asia and a prime business hub for the global high-end bicycle industry supply chain. With almost 4,000 international buyers from 90 countries pre-registered, the exhibition showcases promising business opportunities for the bicycle industry in the year to come.
This year, TAIPEI CYCLE has not only received ongoing support from leading national and international manufacturers like Merida, Giant, KMC, SRAM, SHIMANO, Johnson, Dyaco and DK City but has also seen a greater number of diverse new exhibitors from various countries. Notable additions to the event include German gearbox manufacturer Rohloff; French 3D customization modeling tool provider LUMISCAPHE; Danish sustainable battery manufacturer Viridus; Norwegian environmentally friendly hollow tire manufacturer reTyre; and Italian retro bicycle manufacturer Via Veneto, making up 8% of the total participants.
To explore new possibilities for the industry's digital advancement, TAIPEI CYCLE has introduced innovation and startup zones. The Bike Venture Startup Zone brings together 10 bicycle startups from 8 countries to showcase products and services in electrification, digital transformation of the supply chain, green sustainable solutions, and new business models. Additionally, the inaugural E-Cycling Pavilion offers 3D virtual riding software, intelligent training platforms, hill climbing simulators and riding experience systems, giving visitors insights into how online and offline cycling can be blended post-pandemic, providing online riding features for sports, training and social interaction.
The focus on sustainability is evident in this year's TAIPEI CYCLE which features the Riding Towards Sustainability Forum, which brings together experts from the cycling industry to explore sustainability's role in driving innovation and industry transformation. Key speakers include Kevin Mayne, CEO of Cycling Industries Europe and Adam Gardiner, Sustainability Manager at prominent British cycling brand, Rapha. The World Bicycle Industry Association (WBIA) also uses TAIPEI CYCLE as a platform to share sustainable supply chain guidelines and best practices for the industry.
During the exhibition, visitors will have the opportunity to engage in an array of activities, such as TAIPEI CYCLE's assembly of E-Bike and associated electronic suppliers on the 4th level of Nangang Exhibition Hall 2. There will also be an E-Bike Demo test ride area, featuring a diverse track for visitors to experience E-Bikes firsthand.
TAIPEI CYCLE takes place from March 6-9, with industry professionals able to enter with business cards whilst general public ticket sales will be available on the third and fourth days of the event.
For more show information, please visit: taipeicycle.com.tw/
