Mequon, WI – 1/23/2025 – Hayes Bicycle Group is excited to announce the appointment of SST Suspension Universe as its new sales agency for the Italian market. SST will represent Hayes Bicycle Group's portfolio of renowned brands, including Manitou, Hayes, Reynolds, ProTaper, and SunRingle. Additionally, SST will handle technical service and warranty support for Hayes, ProTaper, and Manitou in Italy.
The partnership marks a significant step forward for both companies, leveraging SST's deep technical expertise and Hayes Bicycle Group's innovative product offerings to enhance service and expand market reach in Italy.
Clayton Goldsmith, Global Distribution Sales Manager for Hayes Bicycle Group, expressed his enthusiasm for the collaboration:
"We are thrilled to announce our partnership with SST Suspension Universe, led by Lorenzo Tenti, as our new sales agency in Italy. Lorenzo brings an exceptional combination of technical expertise and a stellar reputation in the Italian bicycle market. Having worked with him on successful projects in the past, we knew his expansion into sales would be a natural and exciting next step. We're confident that his deep knowledge and commitment to the industry will help us achieve great success together in the Italian market." – Clayton Goldsmith, Global Distribution Sales Manager.
Lorenzo Tenti, the owner, founder, and leader of SST Suspension Universe, shared his excitement about the new venture:
"We are honored to represent Hayes Bicycle Group's prestigious brands in the Italian market. This partnership is a natural extension of SST's core mission to provide top-tier service, tuning, and technical solutions for suspension systems. Now, we have the opportunity to offer products we truly believe in to the cycling community. Our technical background and passion for performance align perfectly with Hayes Bicycle Group's vision, and we are eager to embark on this journey together." – Lorenzo Tenti, SST Suspension Universe.
SST Suspension Universe has built a strong reputation in Italy for its unparalleled expertise in suspension service and tuning. By expanding into sales, SST aims to provide a seamless experience for customers, offering both cutting-edge products and outstanding technical support under one roof.
Hayes Bicycle Group and SST Suspension Universe are committed to driving growth and delivering exceptional value to the Italian cycling market through this strategic partnership.
About Hayes Bicycle Group Hayes Bicycle Group is a leading global manufacturer of high-performance cycling components and brands, including Manitou, Hayes Brakes, Reynolds, ProTaper, and SunRingle. With a passion for innovation and a commitment to quality, Hayes Bicycle Group delivers products that enhance every cycling experience.
About SST Suspension Universe Based in Italy, SST Suspension Universe specializes in suspension service, tuning, and technical solutions. Founded by Lorenzo Tenti, SST is dedicated to providing top-notch expertise and support to the cycling community.